RESUME

SUMMARY OF QUALIFICATIONS
Multiple years of experience owning and operating independent businesses
Responsible for the creation and direction of various successful art/music related projects
Over eight years of experience with fan based music merchandising and marketing
Three years of running eCommerce web stores, specializing in marketing and promotions
Self-motivated. Organized. Dedicated and passionate with the desire to continue learning

CAREER HIGHLIGHTS
Over a three year period I have been involved with over fifty artist’s related web-stores
Partnered with Obey (Shepard Fairey) and DJ Shadow to create “Public Works” apparel and products
Partnered w/ Kid Robot to secure retail venues for the distribution & sales of “Public Works” items
Partnered with LRG Clothing and DJ Shadow to create apparel for Shadow’s “Outsider” world tour
Started a merch company that produced items for Fallout Boy’s “Black Clouds & Underdogs” Tour
Managed various music tours, including a successful eight-week Linkin Park tour

PROFESSIONAL EXPERIENCE

Owner/ Webmaster
urbanART Videos – San Francisco Bay. CA
Responsible for everything associated with urbanART Videos.

AR / Storage Accounts Manager
Atthowe Fine Art Services – Oakland. CA
Responsible for the billing and collection of moneys
Maintain inventory on over 250 accounts

eCommerce Coordinator
Fanfire.Com (Signatures Network now Live Nation) – San Francisco. CA
Responsible for over 40 musical artists’ on-line stores and over 2500 individual products
Analyzed product and market trends to maximum promotions and generate sales
Evaluated and adjust inventory so that products are always available upon order
Developed products to sell in the on-line stores (from conception to completion)
Researched available products, establish relationship with vendors, and order merchandise
Reviewed product pricing and made adjustments based on the artist’s current event schedule
Created skus, set pricing, load product images and information into the system’s back end
Worked closely with art dept. to create product images, on-line store treatments, various graphics
Actively participated in direct marketing through email blasts and MySpace campaigns
Tracked current sales trends and adjusted on-line store appearance to meet those trends
Aided in the improvement of fanfire.com aesthetic development and functionality
Analyzed department processes and work to streamline systems to best utilize individual’s time

eCommerce Manager
DJShadow.Com & ShopDJShadow.Com – San Francisco Bay. CA
Responsible for managing all aspects of DJ Shadow’s on-line store
Oversaw the hiring, training and daily supervision of employees
Focused on product conception and development, production, pricing and marketing
Collaborated with independent artists to create graphics and designs for products
Established and maintained relationships with vendors
Oversaw vendor progress of merchandise in production on a daily basis
Developed effective timelines and strategies for successful product release
Created appealing promotions and marketing tactics to drive business
Actively participated in direct marketing through email blasts
Paid close attention to the trends of consumers and use that information effectively
Conducted the analysis of sales and the reporting of facts and figures to management
Aided in the maintenance of DJShadow.Com with text updates and photos

Co-Owner
Double De Cent, LLC – Oakland, CA / New York City
Partnered in a merchandise company that supplied artists with personalized blinky items
Oversaw the production and sales of blinky items on tour
Conducted accounting, payroll and bookkeeping
Oversaw all general operations

Independent Consultant
Butter… The Clothes (Tyson Ritter from All American Rejects)
River Apparel (Andrew McMahon from Jack’s Mannequin)
Art Direction of logo, website design, and overall branding
Worked closely with artist on the styling and design of their clothing lines
Oversaw the resourcing of goods and the production of promotional items

In-House Tour Coordinator & Department Development
BandMerch – Los Angeles. CA
Responsible for the coordination and tracking of daily merchandise shipments for tour
Worked with production department to tailor product lines catering to the clients demographic
Oversaw the hiring, training and daily supervision of road crew
Processed all end-of-tour paperwork and accounting reports, including P&L statements
Managed simultaneous tours including a successful eight-week Linkin Park tour
Increased the efficiency of tour department by developing software and standardizing paperwork

Touring Merchandise Manager
Signatures Network – San Francisco. CA
BandMerch – Los Angeles, CA
FEA Merchandising – New Jersey. NJ
Blue Grape Merchandising (now Bravado) – NYC
Effectively maintained accurate product inventory
Responsible for advancing clients merchandising agreements with music venues
Supervised the design of point of purchase displays and oversaw the sale of products at each venue
Conducted settlements with venues and kept precise tour accounting for multiple month tours
Served as liaison between artist, artist management and merchandise company

EDUCATION
Bachelor of Arts Degree, University of Wisconsin at Stevens Point
Major: Communication with Emphasis on Interpersonal Communication
Minor: Art with Emphasis on Photography
Internship: Don’t Records / Milwaukee, WI

COMPUTER SKILLS
Proficient in Macintosh and Window based computers
Advanced skills in Excel and Word
Basic skills in HTML coding, as well as in blog and web design
Experienced with Miva and other eCommerce back-end software/ shopping carts
Working knowledge of Photoshop, Illustrator, In Design, and QuickBooks
Experienced with social networking sites such as Twitter, Facebook, MySpace, and WordPress